Top Trends in Automotive Design for 2023
The automotive industry is currently undergoing tremendous disruption, driven by CASE – Connected Autonomous Shared Electric.
Lidar technology allows vehicles to sense their environment more precisely, helping them avoid obstacles and improve fuel efficiency.
Avenga offers comprehensive innovation strategies and custom software solutions that help car manufacturers and tech firms meet these advances head on.
1. Connected Cars
Now, thanks to smartphone connectivity spreading down into car technology, cars can connect directly with each other and their surroundings – enabling personalized services, real-time traffic data updates, the integration of smart home technologies and more.
Manufacturers will also need to broaden their target audience, as car designs must accommodate for all passengers rather than just drivers. They’ll need to incorporate features like virtual AI assistants that offer personalized experiences and entertainment on long journeys.
Cars can become Internet-ready through either an embedded system or tethered device, with the former providing many benefits including auto updates and remote diagnostic access; additionally, this type of connection also alerts drivers of forthcoming maintenance requirements such as oil changes.
2. Human-Machine Interface
Designers strive to craft seamless interactions between driver and vehicle, such as using voice command technology to access music or entertainment features. This way, drivers don’t have to focus on pressing buttons or looking at small multimedia screens while they drive.
Aesthetic or styling-driven car designs focus on making the vehicle appear pleasing to the eye, which is particularly popular among luxury automobiles that aim for an opulent and sophisticated appearance. This type of approach to design is commonly employed when creating luxury models.
User-centric or ergonomic approaches aim to make cars comfortable and simple for people to use, such as family cars and SUVs designed with family in mind. This type of design focuses on providing drivers with an enjoyable driving experience without compromises to functionality.
3. Artificial Intelligence
AI is quickly making waves in automotive design, offering cost and time savings when prototyping, while speeding up development of new car features.
Generative AI can create new designs for cars based on input from designers about viewpoints and colors, and predict how consumers will rate aesthetic designs – saving automakers from investing in ideas unlikely to appeal to customers.
AI is revolutionizing car manufacturing. By using sales and vehicle data to predict future demand and regulate production accordingly. Furthermore, it reduces manual labor while improving safety by alerting humans of potential hazards; all while improving customer service and marketing strategies.
4. Self-Driving Cars
Self-driving cars could significantly decrease vehicle numbers on roads, making traffic flow more efficiently and opening the way for shared mobility and electric transportation systems.
Automakers and technology firms are joining forces to speed the development of self-driving cars. Through this collaboration, advanced technologies will be created which enhance safety and performance.
Self-driving cars utilize multiple sensors to build an internal map of their surroundings. These inputs come from radar, Lidar (laser beams), high-powered cameras and sonar. Sophisticated software then processes this sensor data and plots a course according to hard-coded rules, object avoidance algorithms and predictive models designed to adhere to traffic regulations and overcome obstacles.
Self-driving cars provide many advantages to people with disabilities and seniors, including more independence, reduced highway congestion, improved productivity by enabling passengers to work or relax during commutes, and enhanced passenger privacy. But making the transition can present its own set of obstacles.
5. Electric Vehicles
Since decades, automotive design has been heavily impacted by numerous trends. Now as we approach 2023, these trends appear to be moving the industry in new directions.
Electric Vehicles (EVs) have emerged as one of the key trends in the industry, serving as a solution to rising pollution levels, global warming and depleted natural resources.
Automakers have begun to recognize the potential value of electric vehicles (EVs), and are now actively planning production plans for them. Nissan plans on unveiling 23 EVs by 2030 alone.
This development is revolutionizing how designers work. Instead of organizing their capabilities in functional silos, designers are shifting toward continuous delivery by restructuring governance to facilitate continuous delivery – which may include cloud-based work environments and change management from leaders so as to help their teams embrace disruptive change.
